In 2026, China's daily chemical raw materials industry will enter a critical period of structural upgrading. Core raw materials represented by 70% SLES (Sodium polyoxyethylene ether sulfate of fatty alcohol) and 70% isopropyl alcohol, with their advantages of cost performance and application adaptability, will see a continuous increase in market demand. At the same time, green and mild transformation has become a consensus across the entire industry. According to data from Boyan Consulting, the market size of China's daily chemical raw materials industry reached 579.1 billion yuan in 2025, with a year-on-year growth of 2.83%. Among them, the market size of 70% concentration daily chemical raw materials exceeded 80 billion yuan, accounting for more than 13.8%. It is expected to increase to over 95 billion yuan in 2026, with a growth rate of 18.7%. Far exceeding the industry average.
The market popularity of 70% concentration daily chemical raw materials mainly stems from its "..." The golden equilibrium point of concentration "Features —" — It not only avoids the problems of strong irritation, high transportation and storage risks, and high dilution costs of high-concentration raw materials (such as 95% ethanol and over 90% SLES), but also solves the pain points of insufficient effective components, high addition amount and poor product stability of low-concentration raw materials. Take the 70% SLES, which is the most widely used in the daily chemical industry, as an example. Its active ingredient content is stable at around 70%, presenting as a white or light yellow gel. It has excellent cleaning, emulsifying and foaming properties, and is easily soluble in hard water, with strong compatibility with various surfactants. In products such as shampoo, body wash, dishwashing liquid and laundry detergent, 70% SLES is the core foaming and cleaning raw material. The addition amount only needs 5%-15% to achieve the ideal effect, which is much lower than the 20%-30% addition amount of low-concentration SLES, significantly reducing the formula cost and production energy consumption.
In terms of application field expansion, 70% concentration daily chemical raw materials have extended from the traditional daily chemical cleaning field to three high-growth tracks: personal care, disinfection and sterilization, and industrial cleaning. In the field of personal care, 70% SLES is widely used in infant and toddler care products, facial cleansers for sensitive skin, amino acid shampoos, etc., due to its superior mildness compared to SLS (sodium dodecyl sulfate). The 28-day repeated dose patch test shows that its irritation index is only 0.8, which belongs to the non-irritating grade. In the field of disinfection and sterilization, 70% isopropyl alcohol has become the mainstream choice, with a high killing rate for common pathogenic bacteria such as Staphylococcus aureus, Escherichia coli, and Pseudomonas aeruginosa. 99.999%, action time 30 seconds, widely used for hand disinfection in medical institutions, surface wiping of medical instruments, wound cleaning at home and tool disinfection in beauty and hairdressing places; In the field of industrial cleaning, 70% concentration surfactants have become the preferred cleaning raw materials for food processing equipment, metal parts, and textile printing and dyeing industries due to their advantages such as low foaming, resistance to hard water, and easy biodegradability, with their market penetration rate continuously increasing.