By 2025, the global market size of 70% of SLES will exceed 50 billion yuan, with China accounting for more than 40%, making it the world's largest producer and consumer. In 2026, with the rise of green consumption, stricter policy regulations and breakthroughs in technological innovation, 70% of the SLES industry will accelerate its green upgrade and embark on a new journey of high-quality development.
The core value of 70% SLES lies in its "..." "High activity, strong adaptability, low cost, low irritation";" With its comprehensive advantages, it perfectly meets the formula requirements of daily chemical cleaning products. Chemically, SLES is synthesized through ethoxylation reactions, and its molecular structure is both hydrophilic and lipophilic. The 70% concentration of active ingredients is recognized as the golden concentration in the industry. — It not only ensures the cleaning and foaming efficiency, but also avoids the problems of high viscosity, difficult dilution and strong irritation of high-concentration products. At the same time, it has lower transportation and storage costs than low-concentration products. In terms of performance, 70% SLES has strong cleaning power, effectively removing grease and dirt. It has excellent foaming performance, with rich, fine, stable and long-lasting foam, which can significantly enhance the product user experience. It has good compatibility and can be compounded with anionic, nonionic and amphoteric surfactants to achieve synergistic effects. It has strong resistance to hard water and can maintain stable performance under different water quality conditions. In terms of safety, compared with traditional SLS (sodium dodecyl sulfate), 70% SLES has undergone ethoxylation modification, with a larger molecular structure that is less likely to penetrate the skin barrier and significantly reduces irritation. It is suitable for infants and young children, as well as people with sensitive skin, and is easily biodegradable, making it environmentally friendly.
From the perspective of the industrial chain structure, 70% of the SLES industry has formed a "..." "Upstream raw materials - midstream production - Downstream daily chemicals" The complete closed loop, with the East China region being the core industrial cluster. The upstream raw materials mainly include fatty alcohols (natural palm kernel oil or petroleum-based sources), ethylene oxide, sulfuric acid, etc. The domestic fatty alcohol production capacity is concentrated in Jiangsu, Zhejiang, Shandong and other places, providing stable raw material guarantees for the production of SLES. Midstream producers are mainly small and medium-sized enterprises. Shandong, Jiangsu and Guangdong are the main production areas, among which Shandong accounts for 35% of the production capacity. The products cover multiple grades such as industrial grade, daily chemical grade and mild grade. By 2025, the total production capacity of 70% of SLES in China will exceed 2 million tons. The downstream application fields are highly concentrated in the daily chemical industry, accounting for 85%. Among them, personal care products such as shampoo and body wash account for 45%, household cleaning products such as dishwashing liquid and laundry detergent account for 40%, and the remaining 15% are used in industrial cleaning, textile printing and dyeing, agricultural auxiliaries and other fields.